Wechat official account service12/1/2022 ![]() ![]() Natively integrated and custom-built to provide a one-stop experience for small and medium-sized enterprises (SMEs) in China, the enhanced UPS WeChat platform significantly improves the user shipping experience with new features that allow customers to manage every stage of the shipping process – from opening an account and printing shipping labels, to completing payment and tracking packages – all from a single page. WECHAT OFFICIAL ACCOUNT SERVICE UPGRADEUPS (NYSE: UPS) today officially announced a comprehensive upgrade to its WeChat service account "UPS 联合包裹", offering customers access to a holistic suite of logistics services from their mobile device. WECHAT OFFICIAL ACCOUNT SERVICE FULLContact us and we’ll be happy to get you started marketing on WeChat.From pickup and payment to tracking and invoicing, UPS’s enhanced WeChat account gives small- and medium-sized businesses in China palm-of-the-hand access to the full range of cross-border shipping services We also offer online, live WeChat training to help get you acquainted with this important tool. LAT manages WeChat accounts for a number of Canadian companies. Evaluate what you hope to achieve, then determine which approach is best for you. The bottom line? Choosing the right WeChat account for your business or brand takes some understanding of the channel, a close line of sight to your overall objectives, and proper resourcing and planning to make it all work. It all depends on your type of business and what your goals are, and what makes sense in terms of your budget and ability to manage this amazing platform. It might be a good idea to use this type of account to provide customer service, and keep your Official (Service) WeChat account for overall branding and engagement. Maybe! An Individual Account offers more flexibility to post and connect with customers than the Official Account. LAT’s team of Chinese content writers can help! Should I have both types of accounts? Given the huge amount of content competing for readers’ attention, make sure your articles are well written, interesting and graphically appealing. Once done, it is important to optimize the account by building a menu and writing useful content that will be hosted within each tab – a process not dissimilar to building a mini website, in Chinese! Once your account is properly registered and ready to go, it is time to start posting articles for your readers. We usually advise clients to expect a wait time of four to six weeks to get the account registered. They are set up via the WeChat website which can be a challenge as they require you to submit various pieces of paperwork to confirm your company’s identity, and there can be a great deal of back and forth (in Chinese!) with Tencent, the owner of WeChat. Unlike Personal Accounts, Official WeChat accounts cannot be created directly from the App that you download.
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